A Conceptual Framework for Mobile-Ad Management using Caching and Relevance Mapping with Privacy Protection

International Journal of P2P Network Trends and Technology (IJPTT)          
© 2017 by IJPTT Journal
Volume - 7 Issue - 3
Year of Publication : 2017
Authors : S.Balaji, M.Charumathi, M.Hindu, G.Navaneetha


S.Balaji, M.Charumathi, M.Hindu, G.Navaneetha "A Conceptual Framework for Mobile-Ad Management using Caching and Relevance Mapping with Privacy Protection". International Journal of P2P Network Trends and Technology (IJPTT), V7(3):10-14 May - Jun 2017, ISSN:2249-2615, www.ijpttjournal.org, Published by Seventh Sense Research Group.


Mobile advertisements in smart phones and gadgets have increased. But the privacy of mobile users is under annoyance. The proposed system is to aggregate user’s interests when requesting advertisements to hide user identities from the ad server. The main adversary in our model is the server distributing the ads, which is trying to identify users and track them, and to a lesser extent, other peers in the wireless network. When a node is interested in an ad, it forms a group of nearby nodes seeking ads and willing to cooperate to achieve privacy. Peer sends the advertisement request to server through primary peer and random choosing peer. Peer who is selected as a random peer will encrypt the advertisement using public key and forward to primary peer, then primary peer verifies the signature and then re-encrypts the advertisement request. The relevance mapping is done in the ad-server and associated as requests are aggregated. Another mechanism is proposed to implement the billing process without disclosing user identities using piggybacking.


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peer, primary peer, content provider, service provider, piggybacking.