Web Mining in E-Commerce: Pattern Discovery, Issues and Applications

  IJPTT-book-cover
 
International Journal of P2P Network Trends and Technology (IJPTT)          
 
© 2011 by IJPTT Journal
Volume-1 Issue-3                           
Year of Publication : 2011
Authors : Ketul B. Patel, Jignesh A. Chauhan, Jigar D. Patel

MLA

Ketul B. Patel, Jignesh A. Chauhan, Jigar D. Patel."Web Mining in E-Commerce: Pattern Discovery, Issues and Applications". International Journal of P2P Network Trends and Technology (IJPTT), V1(3):22-27 Nov - Dec 2011, ISSN:2249-2615, www.ijpttjournal.org. Published by Seventh Sense Research Group.

Abstract

commerce to know the browsing behaviour of customers, to determine the success of marketing efforts, to improve the design of e-commerce web site and to provide personalized services. This paper discusses web mining in e-commerce, the categories of web mining, pattern discovery techniques to find out interesting patterns, issues of web mining in e-commerce and application of web mining in e-commerce.

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Keywords

E-Commerce, Pattern Analysis, Pattern Discovery, Web Mining.